Marketing app

A flexibly customizable marketing automation platform.

Automate your essential marketing activities: bulk emails, omnichannel communications and loyalty programs.

BPMSoft Marketing is a state-of-the-art intelligent CRM system based on the BPM platform. The system incorporates a broad set of tools to manage a full marketing cycle from planning and setting up automatic campaigns to end-to-end analytics and employee performance assessment.

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    Manage your marketing with BPMSoft!

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    Lead management

    Use tracking to get information about the sources of your leads. The system will process leads using pre-set rules that factor in the need type and maturity, segment, region or other aspects. Predictive scoring will help you sort out potential customers and identify customers who are ready to buy. Work both with bulk audience or each lead individually. The visual designer can set up a scenario to nurture demand and lead to repeat sales. The system tracks the user's key actions for you to maintain and stir up interest.

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    360⁰ customer profile

    Track customer activity, response to advertising messages, web actions and case history. A detailed digital customer profile based on social, demographic and behavioral characteristics helps segment your audience by criteria important for your business, analyze needs, create personalized offers, and select appropriate communication channels. By integrating machine learning models you can add to a profile any necessary data collected from internal or external sources.

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    Marketing managment

    Manage your financial and human resources using flexible tools for planning, implementation and performance assessment. Create and coordinate campaigns, build business processes to interact with your audience, and control customer churn. Make strategic and operational decisions based on your marketing activities data, spending and revenue.

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    Email Marketing

    Automate all of your mailing pool with BPMSoft tools. Create trigger or bulk emails, automated email chains. Use out-of-the-box or create your own templates in the visual editor. Improve your mailings quality and improve efficiency by assessing interim and final indicators. Test diverse options of creatives, text content, and USP.

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    Omnichannel CJM campaigns

    Create your own interaction scenarios for each phase of customer journey or use proven out-of the-box templates: customer onboarding, test drive, or demo access. Connect multiple channels of corporate social networks and instant messengers, set up automatic transmission of UTM tags, profile data, or new message notifications. Analyze the “lead to revenue” end-to-end funnel, assess advertising campaign conversion in real time, and monitor mailing statistics.

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    Personalized communications

    Communicate with a segment or customer individually at any phase of the customer journey. Set up personalized campaigns and interact at the right time and through the right channel. Use calls, bulk emails, chatbots, push notifications, product cards, and website.

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    Artificial intelligence

    Introduce machine learning technologies to analyze customer behavior and predict important indicators. Use data more effectively and improve personalization of user experience by generating better offers. A multipurpose predictive scoring mechanism helps predict potential churn, up- and cross-sales, and response to marketing activities. AI can also automate marketing processes such as customer segmentation, lead generation, and campaign management.

    BPMSoft

    The company BPMSOFT (part of the IT holding LANSOFT) was founded in 2010 and is the developer of its own low-code platform BPMSoft for automating CRM and internal business processes.

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    clients from large and medium-sized businesses

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    partners for implementing our platform

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    company employees

    Tasks solved by our service

    Unified CRM

    BPMSoft combines the capabilities of operational and analytical CRM in a single system. You can efficiently coordinate marketing campaigns and processes, use customer database management tools, integrate analytical models to automate the customer journey, and analyze data in real time.

    Omnichannel

    With BPMSoft you can use any customer communication channel: calls, bulk and personalized emails, SMS and push notifications in mobile applications, messages in instant messengers, social networks, in the customer's account, and much more.

    Marketing performance monitoring

    The platform enables to create and track tasks at any phase of customer relations. This helps standardize and accelerate operational marketing processes and improve transparency of your department operation for the company’s management.

    Flexible set up of business processes

    The platform enables to quickly set up complex processes with little coding required. The box includes a broad set of full-cycle marketing tools: planning, working with the customer database, personalized content generation, campaign automation, analytics and reporting.

    Benefits of working with us

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    Marketing app on any type of device

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    Detailed customer profile

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    Decision-making and predicting tools

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    End-to-end analytics in an Agent desktop format

    Get started

    BPMSoft is a low-code platform for business process management

    Contact us to get an offer for your specific needs

    Learn how to improve your business with BPMSoft

    Leave your contact details and our sales rep will contact you shortly.

    Edit Content

      I consent to my personal data processing and have read the Privacy Policy
      I agree to receive newsletters from BPMSoft

      Let's get in touch

      Learn how to improve your business with BPMSoft

      Leave your contact details and our sales rep will contact you shortly.

        I consent to my personal data processing and have read the Privacy Policy
        I agree to receive newsletters from BPMSoft